About us
Inanna SA promotes the importance of innovation and creativity in civil society projects because the modes through which people obtain information are changing. Previous methods of dissemination, campaigning, and capturing public attention are losing their efficiency.
Inanna strives to find the best practices and most efficient methods for getting its message across to various strata of society. It calibrates its message, medium, and methods according to target group based on its close relationship with theoretical and applied research.
How we instigate change
The complex nature of today's conflicts along with the fast pace at which both true and false information spreads necessitates that we use all available social media tools. Creativity and innovation are crucial to effectively circulating information and making a lasting impact on public opinion. Bots, trolls, artificial intelligence, and the sheer volume of channels publishing information means that truth can easily be replicated by those seeking to undermine it. In such an environment, the dissemination strategy for any research-based report must take a layered approach and use multiple products to reinforce its message among different strata of the public. Dissemination methodology is an integral part of any message and vital for instigating change.
Method
The format of information, as well as its frequency of its supply, plays a critical role in instigating change and resolving conflict. Audio and visual information in multiple formats based on academically credible research can be central to solving increasingly complex tangles of national and international problems. Conflicts can only be fully resolved if people feel the need for change, and recent research in neuroscience shows that presenting facts to people is not enough to change their minds. People are selective in choosing the frameworks through which they form their beliefs.
The right format must be chosen to reach each section of society, whether books, podcasts, animated movies, documentaries, newspaper articles, or academic reports. It is also necessary to gather information on the impact of each of these formats among any given social, economic, cultural, ethnic, and age group to finetune and understand whether previous campaigning methods and marketing ideas are still valid and effective. Inanna is committed to monitoring and evaluating the impact of each dissemination method and tool in various groups at various times, and to taking up creative and innovative methods according to developments in campaigning methods, neuroscience, education, and entertainment. Inanna believes that the art and sense aesthetics play an important part in the production of the conflict resolution process as well as in the production of outputs, to ensure that not only academics are committed to the search for truth and reconciliation.